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Professional Summary
Digital Marketing M.S. Candidate at Full Sail University, graduating January 2025. Currently managing multi-channel campaigns and product marketing at Azpen Innovation, with hands-on experience in Amazon PPC, content strategy, CRM, design, and SEO. Creative, data-driven, and focused on building results-oriented marketing systems that engage and convert. Seeking to grow within a dynamic marketing team.
Education
Full Sail University
-Master of Science in Digital Marketing (Dec 2025, GPA 4.0)
University of North Texas
-B.A. in News Journalism & Theatre, Minor in Social Sciences (May 2017)
Professional Experience
AZPEN INNOVATION, Dallas, TX — Marketer/Graphic Designer/Support (Jul 2023 – Present)
• Created Amazon PPC campaigns, optimized storefronts, A+ content, and high-resolution product imagery
• Improved UX with chatbots, CTA buttons, meta tags, and toolbars
• Built HubSpot dashboards, automated workflows, and contact segmentation systems
• Produced video tutorials and spec sheets to support customer service operations
• Managed listings across Walmart, DSCO, TikTok, eBay, Shopify, and Amazon
HARROW HOME TEAM, Southlake, TX — Marketing Strategist (Apr 2023 – Present)
• Designed and executed a multi-platform real estate marketing plan
• Created social content calendars, video promos, flyers, blog articles
• Researched competitors and local market trends to guide branding
• Utilized platforms like Asana, KV Core, Buffini for content management
HOLLAND AMERICA LINE, Global — Cruise Photographer (Jan 2019 – Jan 2021)
• Photographed 144,000+ guests across New Zealand, Alaska, and the Caribbean
• Increased sales from 50% to 99% within the first week onboard
• Specialized in formal, gangway, event, and studio photography
• Retouched and edited high-volume photos using Photoshop and Lightroom
• Recognized for top-tier customer interaction and sales performance
Certifications
• Google: Google Analytics (GA4,) AI Essentials, Foundations of Digital Marketing & E-Commerce
• SEMrush: SEO Certification, Backlink Management
• HubSpot Academy: Social Media Marketing
• Job Prepped: Content Marketing, Email Marketing, SEO, PPC, Social Media, Lead Generation
• LinkedIn: Generative AI for Digital Marketers
• Coursera: Instagram Engagement to Business Profile
• University of North Texas: Data Visualization